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National Repository of Grey Literature

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Sales promotion Škáchová, Markéta ; Zamazalová, Marcela (advisor) ; Pešek, Ondřej (referee) The subject of this thesis is an analysis of sales promotion company Adoz spol. s r.o. The work is divided into two parts. In the first, theoretical part, is to support the sales described in general, its importance, objectives, advantages, disadvantages, efficiency, routes and legal restrictions. The second part is dedicated to the analysis of sales promotion in the company Adoz spol. s r.o. First, the company is briefly characterized in terms of its activities, market position, marketing strategy and vision and goals for the future. Then describe each tool used by sales support and analysis of their success. This information was gathered through structured interviews with the owner of the company Ing. Radim Škácha. The last section is analyzed using the survey action ,,The day with Adoz''. Finally there are the possible recommendations for improvement. Detailed record

Analysis of sales promotion of Henkel company Kohoutová, Denisa ; Skokanová, Dagmar (advisor) ; Vyskočilová, Marie (referee) The subject of this thesis is the analysis of sales promotion of Henkel company. The work is divided into theoretical and practical part. The theoretical part is concerned with sales promotions, its objectives, advantages and disadvantages. The theoretical part deals with POP communication and characteristics of various ways to support sales. The introduction of the practical part introduced Henkel company and the specific product designed for the analysis of sales promotion campaigns. The practical part is divided into two sections, namely the analysis of sales promotion of a selected product and the perception of Henkel brand among students. The conclusion of the practical section summarizes practical recommendations for similar future campaigns. Detailed record

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